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Business Postcard Marketing: 35 Ways to Use It

Postcards are an effective way for many business owners and marketing managers to attract new customers and increase sales from existing ones. Postcards are inexpensive to produce and mail. You can produce one in less time than you need for a letter or self-mailer. You can use postcards in dozens of ways to promote your business.

  1. attract new customers
  2. generate leads for your sales force
  3. generate traffic at your trade show booth
  4. drive buyers to your website
  5. strengthen relationships with your existing customers
  6. secure sales appointments with qualified prospects
  7. announce a special offer
  8. nurture relationships with long-term prospects
  9. introduce new products and services to your customers
  10. persuade prospects to try your demo software CD
  11. increase traffic to your retail store
  12. invite clients to your event
  13. persuade prospective clients to invite you onsite to conduct a needs analysis
  14. announce the opening of your new business in a neighborhood
  15. announce a special offer
  16. win back inactive customers with a special promotion
  17. publicize your new business hours
  18. announce that you will be in the area on a certain date
  19. show that your real estate firm has listed or sold a home in the readers neighbourhood
  20. remind a customer that her car is due for a service
  21. announce to clients that you are moving, giving your new address
  22. survey your clients
  23. announce the re-opening of your business after renovations are complete
  24. distribute a coupon that gives the holder a discount at your store
  25. announce the opening of a new location near your customers and potential customers
  26. remind customers when the product that you sell (such as home heating oil) is ready to be replenished
  27. send a follow-up note after sending a sales letter
  28. send a thank you note
  29. remind customers of a seasonal deadline for ordering
  30. announce a retirement
  31. capture names and addresses of potential customers by asking them to mail back your warranty card
  32. keep in touch with clients with a simple Were thinking about you message
  33. introduce a new manager, sales person or customer service rep
  34. offer a mystery gift that is redeemed by visiting your business
  35. announce that you are going out of business (may it never happen!)

About the author
Alan Sharpe is a business-to-business direct mail copywriter who helps business owners and marketing managers generate leads, close sales and retain customers using creative direct mail postcard marketing. Learn more about his services and sign up for free weekly tips like this at http://www.sharpecopy.com.

2005 Sharpe Copy Inc. You may reprint this article online and in print provided it remains unaltered (including the "About the author" message at the end).


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