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'Set' Your Products to Sell

by Chris Malta

"'Set' your Products to Sell" If you spend any length of time selling products on the Internet, youre going to find out that its very hard to sell very low priced products.

What? Why is that? Youd think that people would LOVE to pay Very Low Prices for products! Well, thats true, when theyre getting value for their money. But there is one thing that will make your customer back up so fast, theyll have to make a beeping noise, like a big truck in reverse: Shipping charges. Ah, yes. Shipping Charges. The bane of the Internet Retailer. Ground shipping, air, motor freight. Residential delivery surcharge. Shipping insurance charge. Signature release charge. They get you coming and going. (Literally!). We sell brand name products on the Internet using the Drop Shipping method. We have genuine wholesale distributors who will fill our single-item orders by wending the products we sell DIRECTLY to our customers from the warehouse, with our business name on the package. Very low cost and effective. BUTthey still have to charge us shipping, which means we still have to charge our CUSTOMERS shipping. Normally, thats just fine. Internet customers understand shipping charges, and with most products, its not even an issue. However, what happens when you have a site that sells an accessory type product that goes along with your general product line, but only costs about $5 retail? A customer comes along and wants to buy that inexpensive accessory, but during the process of completing the order, they realize they are going to have to pay about $7 in shipping. Ouch! $12 for a $5 accessory? Dont think so. So what do you do? Are you going to deprive your customers of the accessories that go along with your general product line, and possible lose that customers attention for good? Not your first choice, is it? Theres a way around this problem for many types of products. Suppose your site sells those cool Velcro-type dart boards that parents love to give their kids, because Velcro tips wont put holes in the walls, or in the other kids either, for that matter. The dart boards come with a supply of plastic darts. However, were talking about KIDS here. Plastic darts break. They disappear. They go running off down the road taped to the tail of the neighbors cat. Someday, little Johnny is going to want to play darts with a Dart Set that has no darts. There will be crying involved; I have three kids and a grandson, and I know that sound. Some parents will think ahead and buy some extra darts from you when they order the Set in the first place. Most will not. Ok, someone comes back to your site and wants to order another set of three plastic Velcro darts. You sell them for $5. The shipping cost is $7. $12 for three plastic Velcro-tipped darts? Guess whatJohnnys Mom or Dad is going to decide to spend some time convincing Johnny that the Dart Set was never any fun anyway. It wont be easy, and Mom or Dad will probably blame YOU for that, whether they should or not. :o) So what can you do about that? Its very simple. You can "group" those little accessory packages of darts, and sell them as "sets". For example, group FOUR of those $5 packages of darts together as a single product on your site, and call it a Complete 4-player Dart Set (each player uses three darts while playing, so 4 sets covers 4 players.) That way, you have something you can charge $20 for (or a little less, since youre moving them in bulk), and the $7 shipping charge suddenly doesnt seem like so much to little Johnnys Mom or Dad. Think about how happy THEYLL be with the idea tooEXTRA sets of darts for the NEXT time Johnnys darts skip off into the Twilight Zone of Lost Toys! Stretching it a bit? Sure I am! Its a story, for the sake of illustration, but theres a solid truth at the core: When you sell products that require accessories from time to time, you should also be able to supply the accessories in a manner that will be comfortable for the customer. Think about this too: the products dont HAVE to be accessories. This works for ANY individual products that just happen to be very low priced to begin with. Be creative! Grouping products into Sets cant be done with every product, but you should be able to think of a way to do it for most! Chris Malta WorldWide Brands, Inc. For more information, visit

Chris Malta is a Microsoft Certified Systems Engineer. He has worked with computer Systems for 18 years. He's been involved in eCommerce systems, networking and site design for more than 6 years. He's taught college-level computer courses in Western NY. He developed The Drop Ship Source Directory, and he and his partners at Worldwide Brands, Inc., publish the Directory and run eCommerce sites of their own using Drop Shipping as their only business method.

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